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Get Results with Incentives

Well, I'm back (sort of) after taking a bit of a break this past week. I have to say, I feel refreshed after not writing for a week - good to do this every once in a while.

The following is a guest post from one of my Colleagues, a local web designer, Shannon Chiarenza.

What's in it for me? Get better results with incentives

Incentives are enticements that encourage one into action, a reward for participating. It gives people a reason to read your flyer, visit your website, click on that link, sign up for your newsletter or fill out your survey. How many flyers and brochures do you get in your mailbox that you don’t even look at, just toss into the recycle bin? It’s just more background noise in our lives, more clutter we have to deal with.

Give people a reason to act so you don't lose sales.

Our time is valuable, no incentive means I have no time for you

I recently received a letter in my mailbox from a back treatment clinic I've used before. Their treatments are effective and did help my back pain significantly however at $75 a visit it adds up quick, so I can’t go as often as I’d like. When I received this letter saying I was chosen to participate in a survey to help improve their treatments I was happy, I read it front to back looking for my incentive, quickly realizing there was nothing in it for me.

Into the recycle bin it went and a shame to, they spent a lot of money on stamps for their return envelopes and printing, not to mention all the waste of paper. In addition I felt somewhat insulted, they assumed that my being chosen should be reason enough.

What would have made me take time out of my day to spend half an hour on the phone for an interview? A free treatment, that’s it…one free treatment and I would participate. Maybe that’s selfish but my time is valuable to me and that seems like too much work when I get nothing in return. If they offered a free treatment in return for my participation I would've been happy to do it, they get the information they need to improve their service and I get to have a visit to help my back, we both win.

They probably got some people to participate however I wonder how many more they would have if they just offered an incentive? It’s more than just what my time is worth it’s the appreciation for my efforts, a thank you not only for helping their business but a thank you for having spent so much money on them in the past.

What's your incentive?

This is one thing that is hugely overlooked by business owners, not too many people are going to take time out of their day to do anything for you if you don’t offer something in return. If your going to spend the money on mailouts make sure in bold front and centre is your incentive, like " $10 off coupon inside", "free shipping" or "mention this brochure and receive XYZ for free" something that will stop people in their tracks and open that brochure, visit your store or call you up. Make it easy to do and worth the effort, same goes for your website, give people a reason to sign up for your newsletter, bookmark your site or fill out your survey.

Incentives are more than just a way to get people to do what you want, they act as a thank you for doing it, it shows appreciation and that is worth our time.

Shannon Chiarenza is a web-designer here in Vancouver, BC, Canada.

Finally, one of my articles was featured at the Carnival of Finance over at Funny About Money last week,

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How to Make Money from a Car Lease

Being that it's unbearably hot outside I've decided to include a post from one year ago at this time. I think this post is somewhat relevant since a few of the big car companies are going bankrupt and we're in a recession.

June 2008

One thing I’ve seen recently, on websites such as Craigslist and Leasebusters, is people who want to get out of their vehicle leases and will offer financial incentives to anyone willing to take over. Sounds appealing – but is it a good deal?

I’ve seen ads which offer as much as $6,000 to take over a lease. Granted this was a BMW with payments over $700, but you can certainly find cheaper cars with lower payments; of course, the cash incentive (if any) will be less.

Depending on the incentive and time period left in the lease, it has the potential to save you some money. The cash incentive lowers your effective payment, thus it’s a cheaper option than entering into a lease from day one, AND you frequently can avoid paying a deposit.

Why would anyone want out, after paying large deposits in many cases?

Simple – life situations change – loss of a job or transfer to another city or the birth of a child – there are so many situations where the car could become a financial drain.

What are the costs?

There are various costs to be considered when taking over a lease: there’s usually a lease transfer fee and your vehicle insurance may be higher as the leasing company may require higher levels of insurance.

Also, watch the mileage – make sure there’s enough mileage left on the lease so that it’s worthwhile given your driving habits. If there’s only a few thousand km’s left on a lease, it might not be worthwhile.

At the end of the lease, you’ll also need to make sure you can just give the car back, if you don’t want to keep it. Some leases can hold you responsible for the decrease in value – I would prefer a ‘drop off’ lease, where you simply give the keys back.

Assuming the car has been reasonable maintained you shouldn’t be on the hook for drop in value, if applicable. As always, check the terms of your lease … do your homework!

This brings up another issue – if the previous owner badly maintained the vehicle, you could be on the hook for any drop in value. I would want confirmation from the dealer and/or previous owner that the car was maintained acceptably.

At the end of the day, I like the idea of getting money BACK when purchasing a car.

So, if you’re in the market for a car and plan on leasing, check out lease transfers – get a newer car, save the deposit AND put some cash in your pocket.

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5 First-Time Homebuyer Tips

The following is a guest post from a colleague of mine Ryan Thomson, one of the top real estate agents in Vancouver.

Buying a home for the first time is a major decision that requires planning and preparation. Having been an agent for some time and working with many first-time homebuyers, I've come up with a lit of 5 great tips to think about when buying that first home.

AFFORDING A HOME

It is important to know how much you can afford before you begin looking at properties. Talking with a lender and getting pre-approved for a loan puts you in a stronger negotiating position with sellers.

As a rule, your monthly housing costs should not exceed 28% of your monthly pre-tax income. These costs include the mortgage payment, real estate taxes, and insurance. If you have long-term debts, such as student loans or car payments, your monthly payments, including your housing costs, should be less than 36% of your pre-tax monthly income.

THE DOWN PAYMENT

Perhaps no single decision in a real estate purchase has more variables than "How much money do I put down?" Conventional wisdom centers around either putting down as much as you can or as little as the lender allows. If you put down a large payment, you get some leverage with the lender, such as little or no mortgage insurance, a good equity position, and perhaps a preferred mortgage deal. You will also have lower mortgage payments.

One potential disadvantage of a large down payment is that you will be using after-tax dollars on which you could be earning interest. You will also have less tax-deductible interest in the case of a rental property.

When you buy a home with a low down payment, you will have more tax deductible interest (such as for a rental property), and your investment value percentage will increase faster. You will have little equity at the outset, and your monthly mortgage payments (and perhaps your interest) will be higher. However, you will also keep more of your own money in hand to potentially earn more interest in other investments.

HOUSE HUNTING

If you are house-hunting, you may spend hours looking at homes only to have them all blend into one giant blur at the end of the day. Which house had that beautifully designed great room? Was it the same one with the small master bedroom? You can remember what is important about each of the many properties that you saw by using the little tricks developed by real estate agents to help them identify the thousands of properties they see.

Carry a notebook with you when you are house-hunting, and give each house its own page. At the top of the page, note the address and price. Write down the exterior construction, style and color, as well as the color of the living room carpet and walls and any other major feature that will jog your memory later. You can nickname the houses--"the cow mailbox house" or "organic garden house"--anything to help you retain a mental picture of the property. This will enable you to recap the day and give your real estate agent important feedback that can speed up your search for the perfect home!

A REALISTIC EVALUATION

Your real estate agent's job is to find you the perfect home, in the right location, with all the amenities you want--and at the right price. It is the home inspector's job to find any skeletons in the closet -- or in the plumbing, wiring, roof, basement and beams.

The inspector won't pass or fail a home based on what he or she finds, but will go over the house thoroughly to help you understand the condition of the property you are buying. If there are any serious problems, your inspector can give you a realistic idea of how much the repairs will cost. If there are material defects that were not reflected in the asking price, you will have the opportunity to re-open negotiations with your sellers before you commit to the purchase. A good inspector will also explain the operation of the basic emergency systems such as the main water cut off valve and the circuit breaker box, and will go over items that will need routine maintenance.

INSURING YOUR HOME

Many home buyers are concerned about whether they have an insurable interest in the property before the actual closing. The answer is an unqualified "yes". Although the buyer is not yet the recorded owner of the property, he or she has an insurable interest in the property as soon as the agreement of sale is executed by both the buyer and seller.

Should you get hazard insurance before the closing? It depends. Buyers do not usually insure a property until the title passes to them from the seller. However, it's wise to know what the agreement between you and the seller stipulates with regard to insurance.

Most agreements state that the property will be insured for a specific amount. This is very important to both parties. From the buyer's point of view, it is also critical that an adequate sum or full replacement value be stipulated. Watch out for agreements which read "as now insured". This is an all-too-common practice which usually indicates that the seller does not to want to increase inadequate insurance coverage.

For more information and other tips please check out my website – Smarter Home Marketing

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