I read this great article in the Globe and Mail on the last flu scare from 1976. Back then, there was a similar situation where a soldier suddenly died from the flu and officials here in Canada were warned that the deadly swine flu was on its way. Millions were spent on inoculations that were ultimately never used and eventually expired.
Similarly, in the US, Gerald Ford, fighting Ronald Reagan for the Republican nomination at the time, quickly got together his experts to produce enough vaccine to 'inoculate every man woman and child in the United States'. In the process he spent $135 million. Well, the pandemic never materialized – one person died and a few hundred got sick - but some people died as a result of the vaccine and lawsuits were filed.
It was considered a fiasco, people lost positions and reputations were harmed as a result of that 'false alarm'
We're facing a similar situation today, however clearly more people are sick and many more have died. The possibility of a pandemic is very real.
What are the lessons to be learned from 1976?
POLITICS ARE A TOUGH BUSINESS
You're damned if you do, damned if you don't, as Marc Lalonde, Federal Health Minister here in Canada at the time, realized after the situation passed. If you don't do enough, you get blamed but if you do too much, you're seen as wasting tax payers dollars. It must be very difficult to make decisions with this kind of pressure.
THE MEDIA
Even at that time, the media's power was clearly felt as Ford wanted to show that he could be a man of decision. Now with the advent of social media 2.0 – Twitter, Facebook, blogs – the power of the media is felt everywhere and its ability to act quickly has increased by many orders of magnitude. I can't imagine what will happen if a full pandemic occurs – will there be huge panic as a result of being able to read about it everywhere 24 hrs a day? I'll definitely be Tweeting about it! ;)
HEALTH AND SAFETY
With all the diseases we're facing like cancer and Alzheimer's, I'm amazed that a simple influenza virus can mutate and become so dangerous. With all the technology and amazing drugs we have on the market today, this is a reminder that your health is one of the most important things you have – people are still dying with all that's available in medicine. What's the use of having lots of money, if you're too sick to enjoy it? Also, take your of yourself – eat healthy and make sure you take your vitamins to ensure that you're getting the proper nutrition.
PERSONAL FINANCE
The current situation with the swine flu is a wake-up call that it is wise to have our financial affairs in order. What would you do if you got sick and were off work for an extended period of time? Do you have an emergency fund? What about your estate – are your affairs in order, should the unthinkable happen? This has certainly inspired me to put more money away or at least be ready if a full pandemic occurs.
Looking back, I think I would have done the same as the officials did at the time. Health and people's lives are worth much more than a little political embarrassment.
Let's just hope that this swine flu doesn't turn into a full pandemic. In the meantime, wash your hands and make sure you can weather any storm.
You just never know what's going to happen.
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